The digitization level of a city depends on its information acquisition ability and various links such as information generation, information transmission and information application which are fully connected with the ability. The construction of digital city will provide a broader space for the application of digital notice and promote the rapid development of industrial application.

Advertising is indispensable to any business. In a competitive world, it's important that your product, brand or service be recognized. So what kind of advertising brand to choose? Advertising is not cheap, and the more people you want to know about your needs, the higher the cost. A small advertisement on radio, TV and newspapers costs thousands of yuan, and a product promotion costs hundreds of thousands. Even if you expand your advertising campaign to reach a large number of people, there is no guarantee that they will be potential customers.

With the development of advertising industry and the improvement of public space construction, many units begin to choose cost-effective outdoor advertising machine. Outdoor advertising machine single machine, network and touch different series, widely used in the subway, hospitals, Banks, hotels, retail chain enterprises and other public places.

Outdoor advertising machine in the financial industry has its great value: first of all, outdoor advertising machine to replace the easy, X exhibition rack, so that the business hall more beautiful, more tidy. Thirdly, advertising information is updated at any time, promotion is more flexible, announcement ** more timely, more convenient. Secondly, outdoor advertising function free movement, can closely cooperate with the business hall marketing publicity work. Finally, video pictures are combined to play, which can improve the audience's attention to the content. Moreover, outdoor advertising machine has a long life cycle and high cost performance.

Outdoor advertising machine used in the hotel industry has its characteristics: first, welcome water brand, hotel features, guest room information, map display and other characteristics. Second, the front desk price card, flight information, clock information, exchange rate information display. Third, floor guide, multifunctional conference hall banquet information, hotel activities display. Fourth, special service, dish introduction, preferential information, chef recommendation display.

The application of outdoor advertising machine in retail chain enterprises has its role: first, outdoor advertising machine can achieve digital unified management. Second, outdoor advertising machine to enhance the ability of **, improve the market promotion. Third, outdoor advertising machine to improve the image of the business and customer satisfaction. Finally, outdoor advertising machine greatly reduce the cost of publicity and promotion.