With the progress of society, the digital dissemination of public information has become an irreversible trend. Advertising machine (digital signage) as a representative of digital tools to comply with the trend of information ushered in the outbreak of the tide of market application, but also in the new era of enterprise marketing promotion to win one of the key.

As the application market continues to expand, the needs of users in the industry are becoming increasingly diversified -- although they are essentially information dissemination, application needs are also different depending on the application location. For example, in the application of shopping malls, the advertising machine system aims at the high-density shopping people in shopping malls, and needs to attract consumers' attention through strong visual impact, so as to promote the actual sales. In the application of government agencies, the main target is the staff in the agency, ensuring timely, efficient and accurate information dissemination has become the core appeal.

When it comes to practical applications, the design of solutions will naturally vary. Taking the industry solution of advertising machine provided by B2B commercial display platform of zhixingou as an example, through the LED advertising machine deployed in the hospital, patients and their families can easily obtain the required information and find the correct location in the hospital under the guidance of the advertising machine. For example, it can broadcast timely the list of notice registration and the introduction of visiting experts and doctors, as well as some daily health knowledge. Of course, it can also broadcast the propaganda video of the hospital, which will improve the service quality and image of the hospital without adding more staff. At the same time, LED advertising machine can also relieve the pressure on patients and their families. In the hospital it is conceivable that everyone's mood is very depressed and nervous, at this time the installation in the waiting area advertising machine, through the form of pictures, video, text broadcast some health tips, health education film, humorous short film and so on can alleviate the tension is divided into and then reduce the patient's sense of irritability.

In the current advertising machine market, the homogenization of hardware equipment has become an indisputable fact, in the face of multifarious application requirements, industry manufacturers can be said to be "unchanged should change", characteristic solution has naturally become the key to flexibility. This requires the enterprise not only to have a strong professional ability, but also to have rich industry experience, so as to accurately grasp the needs of users, and timely explore the potential needs of users.

In a long period of time, although the domestic advertising machine market has a large number of enterprises and a large potential application market, the innovation ability of the whole industry is still relatively limited, especially in the advanced design for high-end application market. Now, the importance of marketing on solutions, zhixingou believes that this undoubtedly provides a new idea for enterprise innovation, is conducive to the sustainable and healthy development of the whole industry. However, the shift of innovation from hardware products to integrated solutions also means that the era of pure price competition has come to an end. Based on the competition of integrated solutions, the advertising machine market will gradually enter the era of big brands.